Our Journey Through Taste & Tradition

Since 1983, SwadBazaar has grown from iconic Digestive Drops to a wide range of flavors and carrying forward a legacy of wellness, trust, and delight.

1983 – The Beginning of Swad


It all started in 1983, when Swad Digestive Drops were launched with a vision to blend the wisdom of Ayurveda with everyday indulgence. Soon, these tangy herbal candies became a household favorite across India, loved by both kids and adults.

1990s – Building Trust

As Swad gained popularity, the brand strengthened its presence, becoming synonymous with digestive candies and a trusted name in Indian homes.

2000s – Expanding Horizons

Backed by the legacy of Panjon Limited (established in 1979, with nearly five decades of FMCG expertise), the company expanded into new product lines, keeping innovation and wellness at its core.

2010 – The Aroma Factory

To bring holistic well-being beyond taste, The Aroma Factory was introduced — offering incense sticks, camphor, cones, and diffusers, creating a world of soothing fragrances for homes and spiritual spaces.

2020 – The Digital Leap

With changing lifestyles and the rise of online shopping, SwadBazaar.com was launched to bring the entire range of Swad and Aroma Factory products directly to customers’ doorsteps.

Today – A Legacy of Flavor & Wellness

From a single iconic candy in 1983 to a complete marketplace of taste and aromas today, SwadBazaar stands as a symbol of tradition, trust, and everyday joy — serving millions of happy customers across India.

1983 1990 2000 2010 2020 2025
  • Authentic Taste

    Traditional recipes passed down through generations

  • Aroma Therapy

    Natural fragrances for relaxation and wellness

  • Trusted Legacy

    Over 40 years of quality and customer satisfaction

  • Happiness Delivered

    Bringing joy to your doorstep across India